Soho House | Product & Creative Direction 2017-2019
During my tenure as Creative & Product Director at Soho House, I led the design and product teams in developing and launching a wide range of retail products. Our approach was twofold: designin...
Using the brand guidelines developed by Magpie Studio, I worked with Cécile Liaser, a talented designer I have collaborated with many times before, to create the very first trade lookbook for NiX b...
As part of our upper funnel marketing strategy at NiX by Nicola Harding, we set out to elevate brand awareness and engagement by creating the first-ever brand video. This was a pivotal moment for N...
NiX | Lifestyle Social Video - 2023
In July 2023, we conducted the first lifestyle shoot for NiX by Nicola Harding at the exquisite Yeabridge House in Somerset, a stunning location that provided the perfect backdrop for the three-day...
In October 2023, NiX by Nicola Harding hosted an open studio weekend to celebrate the launch of the newly extended studio showroom in Queen’s Park. The event kicked off with an exclusive breakfast ...
NiX | Lifestyle Studio shoots - 2023
As a small start-up, NiX by Nicola Harding embraced a resourceful and innovative approach to lifestyle photography, reflecting the brand’s core values of boldness and responsibility. With limited b...
Including provenance photography was an essential component in launching the NiX by Nicola Harding brand, as it perfectly aligned with the core values of responsibility, boldness, and customer focu...
NiX | Lifestyle Studio Shoots | Jonathan Clifford - 2023/2024
During my time at NiX by Nicola Harding, I had the privilege of working with long-time collaborator; photographer Jonathan Clifford on a diverse range of photography projects. Together, we produced...
NiX | Lifestyle Photoshoot Somerset - 2023
In July 2023, we conducted the first lifestyle shoot for NiX by Nicola Harding, marking a milestone as the brand now had full representation across all key product categories, including furniture, ...
Before the launch of NiX by Nicola Harding, I had the privilege of working closely with the exceptional team at Magpie Studio and the NiX founders, Andy Harding (Managing Director) and Nicola Hardi...
The 2019 Cowshed Christmas campaign features illustrations by botanical artist Katie Scott, to keep continuity across the newly launched rebrand we used the same illustrator but applied her designs...
Photobox | Product Innovation - 2019 TO 2021
Photobox- Albelli Group Director of Product Innovation New product launches 2019-2021. Joined Europe’s leading digital consumer service for personalised gifts and products; owning the Product Inno...
Hayche | Debut Collection Shoot - 2019
Branding workshop, brand & product identityCreative DirectorPhotoshoot, set design, styling. A three day shoot on a shoestring budget for the London based B2B furniture business Hayche. Around...
Cowshed | Brand Refresh - 2019
Cowshed is a spa treatment and product brand by Soho House. Originally launched in 1995 as a spa in Somerset, England, the name grew into a range of organic and natural products using ingredients ...
Soho Home | First Home Collection - 2019
Launched in March 2019 First Home collection . To mark the launch we gathered eight talented young Soho House members including Jamal Edwards, Archie Proudfoot, Oliver Jackson-Cohen and Scarlett Cu...
For the Soho Home Christmas campaign 2017; we wanted to create two looks; relaxed casual dining in the country (shot a Soho Farmhouse) and a more formal setting; which was shot at the newl...
Soho Home | The Ned Collection Launch - April 2018
The Ned collection was the first complete collection to launch for Soho Home, across furniture, upholstery, textiles, lighting & tabletop. The event was held at The Ned London co...
As part of Cowsheds twentieth birthday celebrations, we commissioned artist Clare Melinsky to create bespoke lino-cut illustrations of Babington House and the surrounding Somerset countr...
Freedom To Exist | Barbican Shoot - 2017
The direction for all Freedom To Exist imagery is always to be as natural as possible. Real people rather than unattainable models; not overly posed showing day-to-day life. I wanted human i...
One of the only new product launches for Cowshed in 2018, Kahai Wonder Balm. We wanted Cowshed to have a new botanical multitasker in a clever balm-to-oil blend that worked to heal, nou...
Soho Home has always had a close association with entertaining at home; so we wanted to highlight some of our more colourful collections launched in 2018; like the Rosedale hand blown glas...
Cowshed | MARY KATRANTZOU COLLABORATION - 2017
In September 2017 Cowshed launched an exclusive collaboration with one of London’s most exciting talents, Mary Katrantzou. The award-winning designer chose four of her favourite Cowshed pr...
Myself & the NPD beauty Team had just joined Cowshed in June 2017 just in time for the shoot. With Limited timescales and budget the concept needed to be simple. We chose an autumnal colou...
Cowshed | 20TH ANNIVERSARY CANDLE - 2018
To celebrate Cowsheds twentieth birthday in July 2018, the NPD team created a limited edition candle with a fragrance inspired by one of Cowsheds original and best loved products – Cow Pat Han...