PHOTOBOX - 2019 TO 2021
Photobox- Albelli Group Director of Product Innovation New product launches 2019-2021. Joined Europe’s leading digital consumer service for person...
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HAYCHE - 2019
Branding workshop, brand & product identityCreative DirectorPhotoshoot, set design, styling. A three day shoot on a shoestring budget for the ...
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COWSHED - 2019
Cowshed is a spa treatment and product brand by Soho House. Originally launched in 1995 as a spa in Somerset, England, the name grew into a range ...
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SOHO HOME - FIRST HOME COLLECTION - 2019
Launched in March 2019 First Home collection . To mark the launch we gathered eight talented young Soho House members including Jamal Edwards, Arch...
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SOHO HOME CHRISTMAS - 2017
For the Soho Home Christmas campaign 2017; we wanted to create two looks; relaxed casual dining in the country (shot a Soho Farmhouse) and...
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THE NED - COLLECTION LAUNCH - APRIL 2018
The Ned collection was the first complete collection to launch for Soho Home, across furniture, upholstery, textiles, lighting & ...
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COWSHED CHRISTMAS - 2018
As part of Cowsheds twentieth birthday celebrations, we commissioned artist Clare Melinsky to create bespoke lino-cut illustrations of B...
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BARBICAN SHOOT - FREEDOM TO EXIST - 2017
The direction for all Freedom To Exist imagery is always to be as natural as possible. Real people rather than unattainable models; not over...
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COWSHED WONDERBALM - 2018
One of the only new product launches for Cowshed in 2018, Kahai Wonder Balm. We wanted Cowshed to have a new botanical multitasker in a...
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SOHO HOME CHRISTMAS - 2018
Soho Home has always had a close association with entertaining at home; so we wanted to highlight some of our more colourful collections l...
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COWSHED X MARY KATRANTZOU COLLABORATION - 2017
In September 2017 Cowshed launched an exclusive collaboration with one of London’s most exciting talents, Mary Katrantzou. The award-winni...
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COWSHED CHRISTMAS - 2017
Myself & the NPD beauty Team had just joined Cowshed in June 2017 just in time for the shoot. With Limited timescales and budget the conce...
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COWSHED 20TH ANNIVERSARY CANDLE - 2018
To celebrate Cowsheds twentieth birthday in July 2018, the NPD team created a limited edition candle with a fragrance inspired by one of Cowsh...
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