Creative Direction

SOHO HOME POP UP STORE - 2018

For London Designs Festival 2018 Soho Home took over Barber & Parlour (another Soho House location) to launch the Soh...

The below gallery shows various behind the scenes images taking during my time working for MADE.COM in 2011.

Product & website launch for Freedom To Exist and the 30 Edition watch. As a startup with zero budget, the shoot had to be minimal, just ...

Christmas campaign for FTE was about gifting and togetherness for dinner, during the festive season. We wanted to show our 30 Edition watch...

I commissioned two up and coming design studios (which we also couples in real life) to create an exclusive pattern for FTE. These illustra...