Branding workshop, brand & product identity
Photoshoot, set design, styling.
A three day shoot on a shoestring budget for the London based B2B furniture business Hayche. Around twenty individual product packshots (totalling 200+ shots), plus range and lifestyle imagery for the launch of their new website.
I managed and coordinated the shoot; including the creative direction, set design and build, and styling. Taking inspiration from the art of Josef Albers, the concept was to use block colours and let the sculpture forms of the furniture do the talking. Due to the tight budget and time constraints, I executed a flexible design which was simple but effective.
Photography by Jonathan Clifford.