Product & website launch for Freedom To Exist and the 30 Edition watch.
As a startup with zero budget, the shoot had to be minimal, just like the watch design. I wanted the shoot to look like captured moments in everyday life; glimpses of the watch you get up in the morning and socialise with friends.
As a West London based brand, we wanted to capture this in our own neighbourhood, so the shoot took place around Golborne and Portobello Road
Photography by Alison Tanner.