For London Designs Festival 2018 Soho Home took over Barber & Parlour (another Soho House location) to launch the Soho Home Store. Transforming the top floor into a shoppable brand hub, the store offered visitors the chance to experience our products beyond the Houses.
We worked with a host of creatives, influencers and industry experts. The Store was also used to host a series of events, workshops and panel talks covering interiors, fashion, style, photography and more.
The store also showcased collaborations between Soho Home and Bert & May, featuring limited edition lines of handmade artisan tiles seen in Soho House locations around the world. The Soho House Redchurch Street Tiles were used in the cafe area of the showroom.
After much success the pop-up closed its doors on February 2019; with a proven bricks and mortar concept, a more permanent home is on the cards for 2019.