China’s “Designer Brands” In the consumerist world of modern China, designer brands are a must have. As you wander down Nanjing lu, you are greeted by shop after shop of polished gold signs, bling watches and handbags and of course the 5 to 1 staff to customer ratio!
But of course a huge percentage of Shanghai residents cannot afford these opulent luxuries (myself included). So what do you do?…Buy copies!
Here are a few of my favourite copies spotted so far; some more succesfull than others:
National Geographic? I like how they got the ‘Geog’ bit in.
Oh yeah, Calvini Klein…a bargain at £3.90 a jumper!
Calvin Klain, sounds like a gun slinger in the wild west!
flipped the direction of the crocodile..clever.
ASOS? The clothes are actually pretty good in there.
A little bit Costa Coffee?
Brilliant BurBurly; sounds like a drunk Burberry.
Why by Ugs when you can buy Yca?
More of an instruction really.
Aaidas, so close and yet so far. The other day I spotted someone with Adiads socks!
Copying isn’t seen as a bad thing in China, ‘why design it if someone else already has and it works’, which can be a little frustrating as a designer!
The search continues….