Same Same, But Different!

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China’s “Designer Brands” In the consumerist world of modern China, designer brands are a must have.  As you wander down Nanjing lu, you are greeted by shop after shop of polished gold signs, bling watches and handbags and of course the 5 to 1 staff to customer ratio!

But of course a huge percentage of Shanghai residents cannot afford these opulent luxuries (myself included). So what do you do?…Buy copies!

Here are a few of my favourite copies spotted so far; some more succesfull than others:

1992-National-Geographic-Magazine

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National Geographic? I like how they got the ‘Geog’ bit in.

 

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Oh yeah, Calvini Klein…a bargain at £3.90 a jumper!

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Calvin Klain, sounds like a gun slinger in the wild west!

 

lacoste_logo

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flipped the direction of the crocodile..clever.

 

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ASOS? The clothes are actually pretty good in there.

 

Costa-Coffee-006

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A little bit Costa Coffee?

 

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Brilliant BurBurly; sounds like a drunk Burberry.

 

Ugg-logo

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Why by Ugs when you can buy Yca?

 

chanel

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More of an instruction really.

Kappa logo

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Kapap; genius.

 

Adidas

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Aaidas, so close and yet so far. The other day I spotted someone with Adiads socks!

 

Copying isn’t seen as a bad thing in China, ‘why design it if someone else already has and it works’, which can be a little frustrating as a designer!

The search continues….