Kirsty Whyte - Creative Director - Furniture Designer - Soho House - Freedom To Exist - Heals - Habitat

I’m Kirsty, an award-winning Creative / Design Director with a passion for design, an intuition for strong aesthetics and a strongly customer-centric outlook. Throughout my +10-year career, I’ve delivered next-level results.

Since 2019, I’ve been Product Innovation Director at Photobox-Albelli Group. While in the post I’ve been the driving force behind the launch of +25 new product types (2019-21) that have successfully connected with the customer base and generated €multi-million revenue.

Previously I was Creative & Product Director at Soho House & Co, notably transforming the Cowshed brand and growing the new Soho Home brand by an impressive 50% in a single year. In 2014, I co-founded a successful luxury, minimalist watch start-up, Freedom to Exist (fte).

Internationally experienced, I have lived and worked in China and travelled for business purposes across Asia, Europe and the UK.

Alongside my in-house roles, I own Kirsty Whyte Studio. Since launching in 2009, I’ve taken the business from a pure design offer to a full creative consulting service, specialisms include product/ranging strategies, trends analysis, homeware and furniture design, international sourcing, photo/video shoots and international design fair representation. I’m proud to have secured partnerships with Normann Copenhagen,, Heal’s, Modus and Oliver B.