Ciao Milano! 2010

7 Purewhyte would like to invite you to the Milan Furniture Fair from the 14th to 19th of April. Purewhyte will be launching three new products alongside four UK based independent manufacturers. As part of the Hidden Art stand, within the SaloneSatellite,  PAVILIONS 22-24 , STAND D2.


This event is supported by UK Trade & Investment (UKTI).

The Milan 2010 possie are (from left to right) Kirsty Whyte of Purewhyte :) Sean Dare of Dare Studio, Louis and Sophie Howe of RALLI DesignGrace Winteringham of Patternity and Rupert Goldberg of Rupert Goldberg Ltd.

The Purewhyte products being launched at Milan this year are:


The Drew Occasional Tables. These new tables are an extension of the Drew range Launched in Spring 2009. They use same handwriting and manufacture process; made from one continuous piece of steel rod. Meaning minimal material is wasted in production. The forms have been pared down, making an even purer form. They are smaller, lighter so it can sit with any contemporary environment. Manufactured by Automated Wire Bending Limited. Steel Rod base and Tempered Glass top. Available in White, grey and graphite black. Ready for Production. Dims:   TALL – H762 x W385 x D385             LOW – H412 x W495 X D495 Tuffet Stacking stool and table set. The very first prototype to be launched at Milan 2010. The stools are made from sawdust and resin, from a process in its infancy developed by Turners and Moore and Purewhyte. The Sawdust and resin mix is molded under high pressure and heat. The resulting material can then be worked and finished like timber. This process uses a material that would usually be thrown away; using a mould also means a larger shape can be made with less wastage in comparison to solid timber. The complete set of three stools and a small table can be stacked away and also used as a side table. Prototype. Dims:   Stacked set- H837 x Dia 469             East stool – H356 Array Bowls. Each bowl is made from one single piece of folded sheet steel. So there is very little waste from production. The Spring/Summer colours of Aqua, Mushroom and Magenta add a refreshing punch of colour to any table top. Dims:   Large – H64 x Dia 284             Small – H51 x Dia 227 So if you are visiting the Milan Furniture Fair this year pop in to see us and the new products.  Still life images by James Champion