Johanna Schmidt

I worked with Johanna on a number of developments at Habitat, and since then she has gone on to design pieces for NEXT and BHS.

If they were to make a toy action figure of you, what would your accessory be?
The first thing that comes to mind is a pen with which it will be possible to draw and develop all accessories needed in all possible dangerous occasions. Second thought is a giant Lego box that could be used to build everything imaginable.

To what degree have you actually controlled the course your design life has taken?
I have tried different design fields out after uni and was lucky getting interesting projects. However, I found my niche quite late after years went past. But I guess that's the challenge and interesting part of life.

What’s something you know you do differently than most people?
I still draw a lot and develop products through this tool first instead of going 3D straight away. I believe it is quicker and gives you more creative freedom.

What product or event inspired you to be a designer/work in the design industry?
I loved the Austrian designer, artist and architect Hundertwasser. He opened my eyes as a child that things that we perceive as normal could look and function very differently.

If you could go back in time and become the designer of any existing item, what would you choose?
I would like to have designed the film set of the latest Anna Karenina movie.