In April 2016, as Co-Founder and Creative Director of Freedom To Exist, I helped launch our Kickstarter campaign to fund a new 40mm watch: a larger version of our minimalist timepiece. We hit our £25,000 target and successfully brought the design to market the following year. For us, it wasn’t just about a watch; it was about championing the freedom to choose, to express yourself, and to wear what you want, how you want : the Freedom To Exist.
