As Product & Design Manager at Heal’s, I helped shape the Elegant Purist collection, which launched in 2014. Focused on simplicity, quality, and refined form, the range celebrated natural materials and clean silhouettes. It was about letting craftsmanship and texture speak without distraction. The collection was captured beautifully on film by Will Warr.
Video
Heal's | Elegant Purist Collection Video -2014
