Working within a small creative team at Made.com gives me to opportunity to explore creative avenues I haven’t before. For AW12 we had a new textiles manufacturer where I selected up and coming textiles designers such as Tanya Ventress, Rachel Rosie West and Eleanor Young developing designs with them that I had originally spotted at show like Pulse and New Designers.
As well as working directly with the designers and manufacture in getting these designs released I also had the chance to work on some in-house briefs, creating some exclusive designs. Looking at inspiration from current trends such as the Art Deco revival and graphic patterns. I used traditional shapes and contemporised the colour pallets.
Some of these successful patterns have now been used in the AW12-SS13 rug collections.
Images here show the some of the original artwork, behind the scenes of the shoot, me signing off the mass production in the Chinese factory and then back in the UK with the re-touch team finalising images for the website.
Original Artwork above.
Signing off the samples at the factory.
Styling the photoshoot.
Lifestyle shots with the model.
Retouching the images back in the UK office for the Made website product pages.