Same Same But different #2

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Back though popular demand Same Same but different 2...this time it's serious!

One of my first blog posts when I arrived in China was Same Same But Different, some branded products that caught my eye but weren't quite the same as their original western counterparts.

The Chinese approach of 'why do something new when you know this sells' can be seen all over and not just in branding. You only need to walk past rows of street vendors or the copy market where they all sell the same stuff ' if it works for him why not for me' rather than 'I should stand out and sell something different'.

Allot of these brands are so established now they can be seen in shopping centres alongside the original brands!

Here are some more recent blatant copies and hilarious spelling errors:

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Its a happy cow, not quite a Laughing Cow.

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More UGG these could have a blog to themselves there are so many copies!

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I’m not even sure how to pronounce Sbaroque Coffee, but they also have free wi-fi like Starbucks.

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Even the Pizzas are exactly the same a Pizza Express.

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Oh not 3M tape 3N; a simple mistake!

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Even the brand new BHS Branding hasn’t escaped.

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A not exact copy, but clever.

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This one is great, on one stand I found more than 3 different spelling for Levi’s, Hovis and Bovis were my favourites.

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These were ‘man bags’ in leather and were charging the same prices an Dunhill.

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Not sure if Rowan Atkinson is getting any royalties from this.

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and no they do not taste the same.

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This is the pièce de résistance: Abmorbectie & Fithc. Brilliant!

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Same Same, But Different!

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China’s “Designer Brands” In the consumerist world of modern China, designer brands are a must have.  As you wander down Nanjing lu, you are greeted by shop after shop of polished gold signs, bling watches and handbags and of course the 5 to 1 staff to customer ratio!

But of course a huge percentage of Shanghai residents cannot afford these opulent luxuries (myself included). So what do you do?…Buy copies!

Here are a few of my favourite copies spotted so far; some more succesfull than others:

1992-National-Geographic-Magazine

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National Geographic? I like how they got the ‘Geog’ bit in.

 

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Oh yeah, Calvini Klein…a bargain at £3.90 a jumper!

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Calvin Klain, sounds like a gun slinger in the wild west!

 

lacoste_logo

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flipped the direction of the crocodile..clever.

 

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ASOS? The clothes are actually pretty good in there.

 

Costa-Coffee-006

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A little bit Costa Coffee?

 

burberry_logo2

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Brilliant BurBurly; sounds like a drunk Burberry.

 

Ugg-logo

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Why by Ugs when you can buy Yca?

 

chanel

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More of an instruction really.

Kappa logo

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Kapap; genius.

 

Adidas

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Aaidas, so close and yet so far. The other day I spotted someone with Adiads socks!

 

Copying isn’t seen as a bad thing in China, ‘why design it if someone else already has and it works’, which can be a little frustrating as a designer!

The search continues….